iPhone 15 Pro Max reigns supreme: Insights from Q1 2024 smartphone sales

In the fiercely competitive world of smartphones, the battle for dominance continues to unfold, with each new quarter bringing fresh insights into consumer preferences and market trends. In the first quarter of 2024, the iPhone 15 Pro Max has emerged as the undisputed champion, clinching the title of the best-selling smartphone globally according to Counterpoint’s data analysis. This remarkable feat underscores Apple's unwavering stronghold in the industry and its ability to captivate consumers with cutting-edge technology and sleek design.

In the realm of smartphone sales for Q1 2024, Apple made a significant impact, with all four versions of the iPhone 15, alongside the iPhone 14, securing spots in the top 10 bestsellers. Impressively, the iPhone 15 series claimed the top three positions, showcasing Apple's continued dominance in the market. However, Apple wasn't alone at the summit, as Samsung also asserted its presence, with both companies collectively occupying all top 10 spots, leaving no room for other brands to break through.

Counterpoint's analysis highlighted the soaring popularity of Apple's Pro line-up, which accounted for half of the company's total sales in Q1 2024—a substantial jump from 24% in Q1 2020. Notably, the Pro iPhone models emerged as the primary revenue drivers for Apple, contributing over 60% of its sales value during the quarter. Despite the iPhone 15 Pro Max's first price increase since the Pro series launch in 2019, its strong performance underscored consumers' keen interest in the enhanced features offered by the Pro line, according to Counterpoint. On the other hand, Samsung's Galaxy S24 series clinched two spots in the top 10, with its Ultra variant ranking fifth and the base variant ninth, credited to Samsung's timely refresh of the series and advancements in generative AI (genAI) technology. Additionally, Q1 2024 marked a significant milestone, with all top 10 smartphones boasting 5G capabilities, reflecting the industry's progression towards advanced connectivity. Moreover, the prevalence of premium smartphones, priced at $600 and above, was evident, with seven of the top 10 devices falling into this category, as per Counterpoint's data analysis.

The dominance of Apple and Samsung in the top 10 list reflects the ongoing duopoly that characterises the smartphone market. While other players strive to carve out their niche and gain a foothold in the fiercely competitive landscape, Apple and Samsung continue to set the benchmark for excellence and innovation. As the industry evolves and new technologies emerge, one thing remains clear: the rivalry between these tech giants shows no signs of waning, ensuring that consumers will continue to benefit from a wealth of options and innovations in the world of smartphones.